adidas ✺ UltraBoost19 –
Released in 2013, adidas’ Ultraboost is one if not the best sole technology in the running industry. The release of each new Ultraboost is a huge event in the sneakers community. This year, adidas asked us to launch an interactive website that showcases Ultraboost’s new features.
This campaign was a mix between performance look and arty feel thanks to Eva Ndiaye who is a very talented dancer. We created lots of assets to spread a powerful digital campaign.
– Client: adidas
Creative Production: William Roden
Art Direction: Floriane Raux
Photography: Axel Vanhessche
Creative Developer: Serge Wsevolojsky
Style: Axelle Gomila
Model: Eva Ndiaye
MUA: Santa Mari Juanna
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