Joey Bada$$ ✺ Political MC –

Joey Bada$$ is a world-famous American rapper highly-involved in politics. When he dropped his album ALL-AMERIKKKAN BADA$$, We imagined a story in which he was the US president.

When we met Joey Bada$$, the rapper and kid from Brooklyn, he just released his album All AmeriKKKan Bada$$. At that time, Donald Trump was the new face of the USA and the panic was palpable all around the world.

All AmeriKKKan Bada$$ denounced the condition of the Afro-American community in a hostile climate. From that statement, we wanted to make the most of our time with Joey to imagine and produce a strong feature.

Our stylist made him Black Panther inspired outfits and our journalist asked him about what he would do if he were US president while our photographer shot political campaign-like pictures.

When we met Joey Bada$$, the rapper and kid from Brooklyn, he just released his album All AmeriKKKan Bada$$. At that time, Donald Trump was the new face of the USA and the panic was palpable all around the world.

All AmeriKKKan Bada$$ denounced the condition of the Afro-American community in a hostile climate. From that statement, we wanted to make the most of our time with Joey to imagine and produce a strong feature.

Our stylist made him Black Panther inspired outfits and our journalist asked him about what he would do if he were US president while our photographer shot political campaign-like pictures.

– Agency: Shoes Up

Creative Direction: William Roden
Executive Production: Olivia Peyronnet
Photography: Richard Banroques
Stylist: Laura Walters
MUA: N/C
Post-production: Richard Banroques & Floriane Raux
Digital AD: Floriane Raux
Creative dev: Serguey
Editorial Content: Mélodie Raymond

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