Wasted ♕ SS25 –

For the launch of its SS25 collection, Wasted Paris presents That’s My City, a bold new campaign imagined as the trailer for the kind of indie movie the brand itself would create, paying tribute to the aesthetics and storytelling of independent cinema.

That’s My City is the story of Maya and her friends, growing up in a forgotten suburb where every day feels like a rerun of the last.

Their lives revolve around Jo’s place, the same streets, the same parking lot games, the same park hangouts, a routine that feels both familiar and suffocating.

But this weekend is different. For Maya, it’s the last one. She can’t ignore the restless pull inside her anymore, she craves something more. New places, new faces, new possibilities.

Yet, breaking free isn’t easy. Because leaving means letting go, not just of a place, but of the people who made it feel like home.

– Client: Wasted Paris

Director & Photographer: Ludovic Azémar
Starring: Clara Joly, Constantin Vidal, Axelle Moulin-Roussel & Joe Lascar
Creative Producer: William Roden
Line Producer: Marguerite Vernier
DOP: Bernard Jallet
1st AC: Paul Thomas-Parrenin
2nd AC: Camille de Brito
Gaffer: Félix Ménard
Set designer: Raphaëlle Daguerre assisted by Emma Gabet
Sound Engineer: Vincent Perrin
Hair & Make Up Artist: Christine Hubert
Sound Design: Jean-Baptiste Saint Pol
Music: SCHØØL
Voice-Over: Leylu Rolland
Colorist: Vinh Long Tran
Thanks: Kafard, RVZ & Nice Prod (David, Nevena & William)

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