adidas ☼ Superstar x Vald
We were asked to create a very special magazine dedicated to Vald, one of the most influential French artist. The project was powered by adidas to create awareness around its iconic shoe: the Superstar.
We produced and directed the shooting, whose goal was to create a huge amount of mixed-media materials. Fun fact: Vald made the most of the fact that his whole team was gathered to shoot the music video of “Ignorant”.
We spread a multi-platform digital campaign by creating specific assets for every available community (Vald’s, adidas’ & every artist’s involved) and key moments (teasing, reveal, engagement).
Then Vald’s fans were invited to join a raffle to win the magazine through a mini-site that we designed and developed.
– Client: adidas
Creative Direction: William Roden
Art Direction & Graphic Design: Floriane Raux
Photography: Valentin Bourdiol
DOP: Daniel Hoekstra
Editorial Contents: Mélodie Raymond
Stylism: Axelle Gomila
MUA: Dorian Jollet & Axelle Jorandon
Exectuive Production: Inès Broussard
Graphic Design: Alban Boisselier
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